Jeanne Liedtka,Tim Ogilvie: Designing for Growth: A Design Thinking Toolkit for Managers

Designing for Growth: A Design Thinking Toolkit for Managers


Description

Jeanne Liedtka and Tim Ogilvie educate readers in one of the hottest trends in business: "design thinking," or the ability to turn abstract ideas into practical applications for maximal business growth. Liedtka and Ogilvie cover the mind-set, techniques, and vocabulary of design thinking, unpack the mysterious connection between design and growth, and teach managers in a straightforward way how to exploit design's exciting potential. Exemplified by Apple and the success of its elegant products and cultivated by high-profile design firms such as IDEO, design thinking unlocks creative right-brain capabilities to solve a range of problems. This approach has become a necessary component of successful business practice, helping managers turn abstract concepts into everyday tools that grow business while minimizing risk.


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Author: Jeanne Liedtka,Tim Ogilvie
Number of Pages: 248 pages
Published Date: 01 Jul 2011
Publisher: Columbia University Press
Publication Country: New York, United States
Language: English
ISBN: 9780231158381
Download Link: Click Here
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